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Assignment #2 PESTEL & Five Forces. Read Chapter 3 and

  

Assignment #2 PESTEL & Five Forces.

Read Chapter 3 and view the required videos on PESTEL Analysis and the Five Forces Framework. 

Select one of the cases from Part 2 of the Thompson (2022) textbook to analyze the six components of the Macro-Environment and the Five Forces Model.

For this assignment:

  • Prepare      a brief PESTEL Analysis for your selected case from Part 2 of our Thompson      (2022) text.  You must address all six elements.
  • Prepare      a brief Five Force Analysis as presented in our Thompson (2022) text for      your selected case. Address all five forces.

Videos:

· PESTEL Analysis EXPLAINED 

https://www.youtube.com/watch?v=bYn4CyL3r5w&t=7s 

· Porter’s 5 Forces EXPLAINED | B2U | Business To You

https://www.youtube.com/watch?v=Dfp23xSqpdk 

Submission Details: 

  • Your analysis      must be driven by facts, research, and data.
  • Your analysis      should be between 1000 and 1500 words.
  • Incorporate at least our course text and one non-course      scholarly/peer reviewed source in your paper.
  • Create Leve1,      2 and Level 3 APA headings for each portion of the analysis.  
  • All written      assignments must include a coverage page, introductory and concluding      paragraphs, reference page, double-spaced and proper in-text citations      using APA guidelines.

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