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ETHICS EXERCISE One source of new-product ideas is competito…

  

ETHICS EXERCISE

One source of new-product ideas is competitors. Steven Fischer recently joined Frankie and Alex Specialty Products as a brand manager. His new boss told him, “We don’t have a budget for new-product development. We just monitor our competitors’ new-product introductions and offer knockoffs of any that look like they will be successful.” 

1. Is this practice ethical?

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