Offers a competent analysis of the competitors, but it may lack depth or miss some key aspects.
Developed a plan that includes how you compare yourself to your competitors currently and how you will differentiate yourself from the competition in the future, but the plan is incomplete.
Outlined the company’s value proposition but the outline is incomplete.
Detailed the marketing vehicles you will use to build your chosen company’s brand, but the marketing vehicles detailed are incomplete.
Writing has spelling, punctuation, and grammatical errors that are distracting in a few places; few fragments, comma splices, and run-ons. 3–4 errors present