For this assignment, choose a marketing research scenario from the “Marketing Research Scenarios” document. Describe the current business problems and determine research objectives. Conduct secondary data research to understand the business problem and consumer attitudes that might affect the industry, company, or brand.
In a 250-400 paper, address the following:
- Describe the general nature of the business problem(s).
- Describe the major areas of opportunity. What could the organization accomplish if it knew how to address the business problem(s)? What major research questions need to be answered in order to sufficiently address those problems/opportunities?
- Write the research objectives intended to address each one of the previously addressed problems. These will be the primary objectives that guide the design of research, the analysis of data gathered, and the writing of the market research report for the client. Students may revise their objectives as they work further on the research project.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.