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From the list below, choose a subject you would like

From the list below, choose a subject you would like to research. This will be the topic of your thread:

  • Customer loyalty
  • Global marketing
  • Marketing research
  • Branding

In at least 600 words, discuss your topic by addressing the following items:

o Explain the concept of the marketing management topic (picked from above)selected for your paper  (the attached textbook is a good source for this portion)

o Examine at least one practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail.

o Formulate a question for classmates about your topic that your classmates will respond to.

o Have a separate heading for each of these three sections (concept, application/example, and question for classmates).

o Use at least three scholarly sources in addition to the course textbook.

o Use current APA format.

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