From the list below, choose a subject you would like to research. This will be the topic of your thread:
- Customer loyalty
- Global marketing
- Marketing research
In at least 600 words, discuss your topic by addressing the following items:
o Explain the concept of the marketing management topic (picked from above)selected for your paper (the attached textbook is a good source for this portion)
o Examine at least one practical application/example for your topic. This must involve the mention of a specific industry or organization, explained in sufficient detail.
o Formulate a question for classmates about your topic that your classmates will respond to.
o Have a separate heading for each of these three sections (concept, application/example, and question for classmates).
o Use at least three scholarly sources in addition to the course textbook.
o Use current APA format.