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My product is Fried Chicken Skin Chips For this assignment,

 My product is Fried Chicken Skin Chips

For this assignment, you will segment the market, identify your target market, and create a positioning statement for your new product. For this assignment, your paper should have these three section headings:

  • Segmentation: To segment the market, use the resources below to identify the segments in the area by demographics based on zipcode and also look up population data for the colleges and universities closest to your location.
    • US Census QuickFacts From the US Census, this tool gives top line demographic information for all locations in the US with populations over 5,000.
    • College Navigator: Search for data about the college or university near your business
    • Extra Credit Option: You may also include psychographic data and can earn 3 extra credit points if you do this correctly. I explained how to do this using Claritas PRIZM in class.
  • Target Markets: Once you have segmented the market, identify which segments will be your target markets. You should have at least two.
  • Positioning Statement: Once you have identified your target market, create a positioning statement that clearly addresses your target market, the need your company fulfills, and your differentiator. Positioning Statement examples. You only need to make one positioning statement – not one for each target market.
  • Your paper should be about 1- 2 pages, 12-point font, double spaced, one-inch margins. You are required to have a minimum of two outside sources cited in APA format both in-text and on a References page. You cannot use any quotes. 

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