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Preview, Preparation and Reflection Activity: Current Connec…

Preview, Preparation and Reflection Activity: Current Connections to Chapter Content: 

Review the 4 cases below (read articles and watch videos) and select one of the cases. Reflect on how it aligns to the 4 components of Corporate Social Responsibility (CSR) (Refer to Figure 2-3 on page 38 in your textbook).

  1. Read the article “Apple, Google Bring Covid-19 Contact-Tracing to 3 Billion People” on Bloomberg News, https://finance.yahoo.com/news/apple-google-bring-covid-19-170000715.html
    Respond to question: Is the COVID19 monitoring ability a benefit for society or Apple/Google?
  2. Watch Video:
    5 Astonishing Statistics that Show How Urgently We Need to Save Our Ocean
    from the World Economic Forum on LinkedIn  https://www.weforum.org/videos/5-astonishing-statistics-that-show-how-urgently-we-need-to-save-our-ocean-race-to-zero 

    • Respond to question: How is this video connected to Sustainability? 
  3. Watch Video: TOMS Shoes, The TOMS Story, 2014
    on YouTube  https://www.youtube.com/watch?v=uPiQNqbiZa0 

    • Respond to question: Is Toms Shoes an example of Corporate Social Performance?  
  4. Read Article: The coronavirus downturn has highlighted a growing investment opportunity — and millennials love it,  https://www.cnbc.com/2020/04/15/investing-advice-coronavirus-downturn-shows-esg-investment-opportunity.html 
    • Respond to question:  How is Sustainable Investing a benefit for society? 

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