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Select ONE option and write a minimum of three paragraphs.

Select ONE option and write a minimum of three paragraphs. 

1. Using the Internet, investigate at least three design firms—at least one firm must be or appear to be a small firm. Research words, graphics (logos, icons, etc.), and statements that you feel create the firms’ brands. (compare and contrast)

OR

2. Evaluate a design firm’s brand and image based on its Web site. How does this image and brand show positive impact to a potential client?

OR

3. Use a search engine to research the terms “target market” and “niche”.

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