- View the video on McDonald’s counter redesign. ( http://www.youtube.com/watch?v=Yly8aECao6M )
Answer the following questions:
1) Do you think this front counter update was more efficient for customers, for employees, or both? Explain why.
2) Thinking about the self order/pay kiosks now being installed – what are the benefits and weaknesses of adding this option for customers and employees?
3) Does adding the self order/pay kiosks support competitiveness?